SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) is the process of escalating the volume and quality of traffic to a website from search engines via natural, organic or algorithmic search results.

A website needs to be search engine friendly in order to reach global market.

Through search engine optimisation a website can generate significantly high returns on investment through long term exposure. However, success is a journey, not a destination and in order to gain and maintain top positions work is required on a continual basis.

DZA place high value on relevance and are very particular on where and how we promote our clients sites. DZA provide full tracking on keywords in order to prove our successes and identify areas where we can improve client campaigns.

Our driving vision is to provide better keyword results and continually push for relevance in our key phrase promotion. We have developed a key phrase placing system which makes sure that your keyphrases are promoted on the best sites and also on the best pages of the best sites.

We will provide a fully bespoke Search Engine Optimisation program designed to keep you in front of the competition based on the following elements:

• Website Benchmarking
• Reciprocal and one-way Link Building
• Organic Search Engine Optimization
• Corporate Blogging & Social Networking
• Website Content Writing & Optimization
• Pay Per Click Mgmt on Google Analytics
• Directory Submissions & Bookmarking
• Article Syndication & Press Releases
• Search Engine Submissions

1. Assess the client’s website and recommend on how to optimize the website on search engines.
2. Develop a list of keywords with client and take all the best possible words related to the business.
3. We analyze the competition for those keywords on the widely used search engines. This helps us to analyze the traffic and competition and shortlist the best words which generates opportunity/business for our client.
4. We finalise the list of techniques to be adopted and start the base work.
5. With adopted techniques and keywords we start building web 2.0 websites, articles, links and many more.
6. We maintain the web presence and analysis the traffic on a monthly basis.